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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
New Trends in Tourism Demand - Solo Tourism
 HOŠINSKÁ, Klára
The Bachelor thesis is focused on the new trend of tourism - solo tourism. The final aim is the identification of a specific segment through a questionnaire survey, guided interview other sources of information. An integral part of the thesis is the analysis of tourism demand and assessment of the readiness Enterprises. The solo tourist profile and proposal on innovation of product / marketing communication is developed based on the research according to the requirements of this segment.
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